Premieres & Screenings
Plan invitations, talent and VIP arrivals, ticketing or check-in, press access, screening timing, remarks, audience flow, and the post-screening experience.
Los Angeles Entertainment Events & PR
When the Carpet Opens, Every Detail Is Public
A premiere is not only an event and publicity is not only a press release. Andrea Sims brings both disciplines together so talent, media, guests, and the screening all support the same story.
30+Years' Experience
500+Events Produced
PRMedia Strategy
LiveProduction Leadership
Services in Los Angeles & Hollywood
Turn Attention Into Interest in the Work
A beautiful arrival means little if the right story never reaches the right audience. The work can connect the press moment to the screening, campaign, benefit, or release that gives it purpose.
Red Carpet & Press Lines
Design positions for still photographers and interview outlets, credential media, sequence arrivals, manage holds, and protect talent movement and sightlines.
Entertainment Publicity
Clarify the project angle, prepare press materials and spokespeople, coordinate outreach and interview opportunities, and align publicity with release or event timing.
Talent Coordination
Communicate with performers, presenters, honorees, representatives, hair and makeup, transportation, security, and stage teams around a single arrival and appearance plan.
Industry Galas & Benefits
Produce sponsor, honoree, fundraising, award, and entertainment moments with scripts, rehearsals, technical cues, and guest experience working together.
Film & Television Projects
Consider producing, executive-producing, publicity, or project-pitching assignments based on the material, rights, team, financing context, timeline, and fit.
Before the Cameras Turn
The Arrival Is Part of the Story
A carpet, screening, or industry benefit works when talent care, press access, photography, guest flow, and the project itself all move toward the same public moment.
Entertainment-Market Detail
Every Three-Minute Arrival Has a Backstory
A five-minute carpet appearance may depend on traffic, an earlier call, representative approval, glam timing, security, the order of other talent, photographer capacity, interview commitments, and the moment the screening must begin. A workable arrivals grid treats those as linked decisions rather than separate phone calls.
The press line needs an editorial reason to exist. Outlet mix, credential standards, backdrop position, lighting, audio, interview length, holding space, exit route, and content delivery should be set around the project's actual publicity goal—not around the appearance of a carpet.
Lion's Share can work with an established studio, distributor, venue, agency, production company, or event team. Roles, approvals, credentials, assets, and reporting lines are defined in writing so the public moment has one operating plan.
PremieresScreeningsHollywoodBeverly HillsRed CarpetsEntertainment PR
Press-Line Discipline
Start With the Story, Then Build Backward From Doors
The goal is not simply to fill a carpet. It is to give media a useful moment, protect the talent experience, and begin the screening or program on time.
- 01
Set the editorial goal
Decide which story, project, cause, or release the images and interviews should advance; use that goal to choose outlets and spokespeople.
- 02
Design the line
Confirm carpet dimensions, camera risers, interview positions, power, lighting, audio, backdrop sightlines, holding, security, and accessible movement.
- 03
Sequence arrivals
Coordinate talent tiers, representatives, transportation, glam, interview commitments, photo-only stops, holds, and an exit path that avoids collisions.
- 04
Protect the house
Choose the final carpet cutoff, move principals to remarks or seats, communicate any hold, and begin the screening or program on time.
Entertainment Assignments
When the Attention Has to Mean Something
Andrea is best matched to projects with a real story, a defined audience, and a team ready to connect publicity, talent, and the live experience.
- Film premieres and screenings
- Documentary and cause campaigns
- Red carpets and press lines
- Entertainment benefits
- Industry awards and honors
- Selected film and TV projects
Direct Answers
Los Angeles Production Questions
Can Lion's Share guarantee a celebrity appearance?
No. Lion's Share can pursue and coordinate appropriate talent, but every appearance depends on the person's interest, schedule, representatives, approvals, terms, and a signed contract.
Can you run the press line if another company produces the screening?
Yes, if responsibilities and access are clear. Lion's Share can manage credentials, layout, media positions, talent timing, interviews, and on-site flow while coordinating with the screening or venue producer.
What materials are needed for entertainment publicity?
A useful start includes the project synopsis, approved credits, key art or stills, bios, rights and release status, confirmed participants, target audience, timing, prior coverage, and one authorized spokesperson.
Do you pitch film and television projects?
Selected projects may be considered. Lion's Share first reviews the material, rights, existing team, objectives, financing context, and what 'pitching' is expected to include. Submission does not promise representation, financing, sale, or distribution.
Start With the Real Brief
What Should People Understand After the Cameras Leave?
Tell Andrea about the project, the audience you need to reach, the confirmed participants, and the moment you want the press and guests to carry forward.